Mohammad K AbuYahia is Jordan's only active Google Premier Partner managing campaigns hands-on since 2013 — earning Premier Partner status in 2020, placing him in the global top 3% of agencies. He has documented a 12.7× average ROAS across all clients in Jordan and MENA, with a peak of 13.26× on a single Mother's Day campaign for a French beauty brand in Jordan. Specialisations span Search, Shopping, Performance Max, Display, and YouTube — all built on bilingual keyword research and 13 years of real Jordanian market data.
Five lessons from 13 years of Google Ads in Jordan
A well-structured JD 500/month account consistently outperforms a JD 5,000/month account with poor architecture. The single most common mistake in Jordan is scaling spend before validating campaign structure.
Jordanians search in Arabic and English for the same product. Running English keywords only means surrendering half of purchase intent to competitors who do the Arabic side properly.
Ramadan, Eid and back-to-school windows require campaigns live 10 days early or you lose the auction. Early preparation is not a best practice — it's a prerequisite.
Performance Max and ROAS targets need clean conversion data to function. Launching smart bidding before 30–50 monthly conversions are confirmed actively degrades performance.
Accounts running 2+ years consistently outperform newer ones as Google's algorithms learn from real data. An 8.92× Google ROAS for a Jordan watch & jewellery retailer was earned across 7 years of continuous optimisation.
Why Jordan Demands a Local Google Ads Specialist
Jordanian search behaviour, bidding dynamics, and cultural calendars don't map to global playbooks. Running ads here without local context wastes budget.
Arabic & English Search Split
Jordanian users search in both Arabic and English — often within the same session and for the same product. Generic keyword lists optimised for English-only miss a meaningful share of purchase intent. Every campaign here includes parallel Arabic keyword research mapped to how Amman and Irbid actually type queries.
Jordan-Specific Bidding Dynamics
CPCs in Jordan are lower than Gulf markets — which looks like good news until you realise the audience pool is smaller and the auction is thinner. Broad match strategies that work in UAE oversaturate here. Precision bidding, tighter match types, and Jordan city-level geotargeting are non-negotiable from day one.
Cultural Calendar: Ramadan, Eid & Back to School
Jordan's commercial calendar peaks are predictable but unforgiving. Ramadan search volume spikes 40–60% for consumer goods. Eid campaigns need to be live 10 days before the holiday or you're outbid. Back-to-school windows are short and competitive. Campaigns built without these windows baked in leave the best-performing weeks to competitors.
5 Campaign Types. One Cohesive Strategy.
Each format has a specific role in the purchase funnel. Running all five without a strategy that connects them produces mediocre results across the board. Mohammad's accounts integrate them as a system.
Search Ads
Capturing buyers at the moment of decision — when they're actively typing what they need. Search campaigns here are built around Jordan's actual query patterns: how a customer in Abdali searches differs from one in Zarqa. Ad copy is written for purchase intent, not impressions.
- →Bilingual keyword research: Arabic + English intent mapping
- →Jordan city-level geotargeting (Amman, Zarqa, Irbid, Aqaba)
- →Call extensions and WhatsApp click-to-message integrations
- →Ad scheduling calibrated to Jordan's peak purchase hours
Shopping Ads
Placing your products directly in front of buyers at peak intent with price, image, and brand visible before a click. Merchant Center feeds are structured for maximum eligibility, and campaign segmentation protects margin from day one — high-margin products get more budget, not just the popular ones.
- →Google Merchant Center setup and structured feed management
- →Arabic + English product title optimisation for Jordanian queries
- →Margin-based campaign segmentation from the first week
- →Smart Bidding with ROAS targets calibrated to your actual margins
Performance Max
Google's AI-driven campaign type that spans Search, Shopping, Display, YouTube, and Gmail in one campaign. PMax is powerful but dangerous without clean conversion data. Mohammad's approach: build a strong conversion foundation first, then let Google's AI scale what's already proven to work.
- →Audience signals built from real customer purchase behaviour
- →Asset groups segmented by product category or service line
- →Offline conversion import for accurate lead-generation tracking
- →Scheduled creative audits to refresh assets before quality decay
Display & Remarketing
Keeping your brand visible throughout the customer journey — not just at the search stage. Remarketing lists are segmented by behaviour: product viewed, cart abandoned, past purchaser. Frequency caps protect brand experience, especially for luxury or premium clients where ad fatigue damages perception.
- →Segmented remarketing: cart abandoners, product viewers, past buyers
- →Premium placement targeting for high-end and luxury brands
- →Dynamic Display Ads pulling from your live product catalogue
- →Frequency capping to protect brand perception over time
YouTube Ads
Video campaigns for brand storytelling, product launches, and seasonal moments. TrueView in-stream for consideration, bumper ads for reach, YouTube Shopping to bridge video to purchase. The first five seconds decide everything — creative direction is built around skip-prevention, not just brand safety.
- →TrueView and bumper ad creative direction aligned to skip behaviour
- →Interest + intent + remarketing audience layering for YouTube
- →YouTube Shopping campaigns linking video directly to purchase
- →Seasonal campaign calendars: Ramadan launches, Eid offers, product reveals
Documented Results. Real Clients. Jordan.
These are not estimated projections. These are live account screenshots from three clients managed under the same Google Ads methodology.
Google AdsGoogle AdsGoogle AdsView the Platform Screenshots
Two of these results have dedicated pages with verified Google Ads Manager screenshots — click through to see the full documented proof.
How Every Account Is Built
The same 4-step framework applied to every new Google Ads account — from JD 500/month local retail to JD 30,000/month eCommerce.
Account Audit
If you have an existing account, the first step is a full diagnostic: wasted spend, cannibalising campaigns, conversion tracking gaps, and structural errors. Most inherited accounts have at least three fixable problems that are actively burning budget.
Market & Keyword Strategy
Jordan-specific keyword research across Arabic and English. Search volume analysis, competitor auction insight, and a full keyword architecture mapped to your actual buying funnel — not a generic template.
Campaign Build & Launch
Clean campaign structure, proper match-type discipline, conversion tracking verified before a single dirham is spent. Ad copy written for purchase intent. Bidding starts conservative and scales only after confirmed conversion signal.
Optimise & Scale
Weekly performance review, monthly strategy adjustment. Search term audits, bid adjustments, creative refresh, audience list expansion. The goal is compounding ROAS — each month building on the data from the last.
Mohammad's ROAS vs. Jordan market averages
Averages below are based on Middle East Google Ads industry benchmarks compared against documented client results.
Long-term managed accounts outperform averages because Google's algorithms learn from years of real conversion data — not from a fresh account restarting its learning phase each quarter.
Frequently Asked Questions
There's no single answer — budget depends on your sector, competition level, and goals. In Jordan, workable budgets start from JD 400–600/month for local service businesses. eCommerce and retail clients typically see meaningful results from JD 1,500/month upward. The management fee is separate and scales with account complexity. What matters more than the total number is the return: a JD 3,000/month account returning 8× ROAS is generating JD 24,000 in attributed revenue.
Search campaigns typically generate their first conversions within the first 7–14 days if the account is structured correctly. The first 30 days are a learning phase — conversion data builds, bid strategies calibrate. By day 60, you should have a clear picture of which campaigns are performing and where to scale. Accounts that have been running longer consistently outperform new ones because of accumulated data.
Go Deeper on Google Ads
Three guides written from 13 years of running Google Ads accounts in Jordan — from complete strategy to account audits to the most common mistakes.
13 years, $5M+ managed, Google Premier Partner. Campaign types, bidding strategies, and the 5 mistakes to fix in Jordan.
Read article →A step-by-step checklist: conversion tracking, search terms, bidding, ad copy, and landing pages — the exact process for every new account.
Read article →The 5 most common mistakes in Jordanian accounts — from broken tracking to wasted budget on broad match.
Read article →The difference between an expert who manages your account and one who merely monitors it — and the questions to ask before hiring.
Read article →Why a specialist freelancer outperforms an agency on optimisation speed, data transparency, and cost efficiency.
Read article →The checklist that guarantees you choose a Google Ads specialist who delivers real results in the Jordanian market.
Read article →Ready to build a Google Ads account that actually earns back?
Book a free 30-minute strategy call. No commitment, no pitch deck — just a conversation about where your current campaigns are losing money and what a proper account structure looks like for your business in Jordan.