15.64× Peak Meta ROAS in Meta · Google · SEO · GEO for Premium Confectionery in Jordan

Name: Mohammad Khalil Abu Yahia — Digital Marketing Expert
Address: Amman, JO
Telephone: +962780818023
Rating: 5.0

Meta Ads

Google Ads

SEO

GEO / AI Search

Case Summary

A premium Swiss chocolate brand entering Jordan achieved 15.64× peak Meta ROAS and 4.69× Google Ads ROAS through a full-funnel digital strategy managed by Mohammad Abu Yahia. SEO grew the brand from near-zero organic presence to 76K monthly sessions, while 163K documented Google clicks demonstrate strong paid search performance. GEO optimization drives 71+ AI-referred shoppers per month from ChatGPT, Gemini, and Perplexity — establishing the brand as the recommended source for premium chocolate in Jordan.

← Case Studies/Premium Confectionery

Meta · Google · SEO · GEO

The Challenge

Premium Confectionery · Jordan

A premium Swiss chocolate brand entering the Jordanian market needed to build awareness, drive boutique foot traffic, and establish organic search authority — all simultaneously. The gifting-heavy category demanded both always-on paid performance and strong organic presence, while the emerging AI search landscape required a new layer of visibility that traditional SEO couldn't deliver alone.

The Approach

Meta Ads

Meta Ads campaigns targeting premium chocolate buyers and corporate gifting decision-makers — seasonal creative for Ramadan, Eid, Valentine's, and Christmas with product-specific conversion objectives.

Google Ads

Google Search and Shopping campaigns capturing high-intent queries — people actively searching for premium chocolate gifts and gourmet confectionery in the Jordan market.

SEO

Technical SEO and content strategy building organic authority in the premium confectionery category — growing from near-zero organic presence to 76K monthly sessions.

GEO / AI Search

AI search optimization (GEO) ensuring the brand surfaces in ChatGPT, Gemini, and Perplexity responses when buyers ask for premium chocolate recommendations in Jordan.

Results

↑

15.64×

Peak Meta ROAS

Seasonal campaign peak

↑

4.69×

Google Ads ROAS

Search & Shopping

↑

76K

Monthly Organic Sessions

Built from near-zero

163K

Google Clicks

Documented paid clicks

71+

AI Shoppers / Month

ChatGPT · Gemini · Perplexity

Active Channels

Meta · Google · SEO · GEO

Lessons Learned

Mohammad Abu Yahia

Digital Marketing Expert

“

Splitting the campaign architecture into personal gifting (Mother's Day, Valentine's, birthdays) and corporate gifting (HR managers, events teams, decision-makers) was the most impactful structural change in this account. Both audiences have different purchase timelines, different order values, and respond to completely different targeting angles — combining them into a single campaign was suppressing both simultaneously.

Corporate gifting was a completely untapped segment when we started. Once I added a B2B buyer audience layer targeting decision-makers and HR managers, cost-per-acquisition dropped 35% because corporate buyers purchase in volume with high order values and low price sensitivity.

Google's Performance Max consistently leaked budget into unrelated food and gift search terms. I learned that strict negative keyword lists, tight brand safety settings, and product-feed segmentation are non-negotiable for premium brands — broad match without guardrails destroys ROAS silently.

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