Campaign Screenshot
Audience Demographics
Result Analysis
This Google Ads Search campaign has run for a full decade — from Q3 2016 through Q3 2026 — and delivered 900.27% ROAS (9×) with 12,700+ conversions and 1.53M clicks on a 2.08M conversion value. The consistently upward trend in clicks and conversion value across ten years reflects compounding account maturity: quality scores improve, negative keyword lists deepen, and bid strategies accumulate enough signal to self-optimise. At 91.1% of conversions arriving on mobile, the campaign structure and landing experiences were mobile-first throughout. The 25–34 and 35–44 age brackets drove the largest conversion clusters, with steady contribution across 18–24, 45–54, and 55–64 — a breadth that signals strong search-intent capture rather than a narrow audience bet.
What Drove the Result
Ten years of continuous account refinement — quality scores, negative keyword depth, and audience signals compound every quarter.
Mobile-first campaign and landing page structure: 91.1% of conversions on mobile, matched by mobile-optimised ad assets.
Search intent targeting captures buyers at the bottom of the funnel — higher purchase intent than any display or social channel.
25–44 core audience drove the peak, but steady conversion activity across 18–24, 45–54 and 55–64 confirms broad keyword coverage with no wasted impressions on non-intent audiences.
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