Meta Ads Google Ads Snapchat Ads SEO Ecommerce Development

Our Numbers with this client

% 0

Conversion Rate

+ 0

ROAS

+ 0 %

CTR

Main Challenge

Company

Lack of visibility orders

ROAS Less Than 2X

Time Center Jordan – A leading Watches retailer owns more than 35 premium watches brands.

Increase Sales Online and Offline

Boost online sales through Paid Ads on Meta and Google and send traffic on Shopify eCommerce platform by reaching high-intent customers across Jordan.

Business Objective

Major cities in Jordan including Amman, Irbid, Zarqa and Salt.

Demographics

Services Provided

Time Center Jordan, a leading retailer of premium watch brands, partnered with our team to scale e-commerce growth and maximize return on ad spend. By deploying a full-funnel strategy across Meta Ads and Google Ads, and reinforcing it with SEO, Shopify eCommerce development, and rigorous conversion tracking, we captured high-intent shoppers while elevating brand visibility among watch enthusiasts and gift buyers.

Meta AdsGoogle AdsSEOWeb Development

PROCESS

What i did to turn ROAS from less than 3X to more than 22.2X

1. Problem

Time Center Jordan was investing in paid media but wasn’t hitting efficient returns — ROAS was below 3x. Tracking was incomplete (no GA4/Ads conversions/Meta CAPI or Shopify events), so decisions were guesswork. With a broad catalog of watch brands and strong seasonality (gifting peaks), users often dropped after viewing products or adding to cart. The goal was to fix measurement, scale e-commerce sales, and lift in-store demand across Jordan.

Ad account & audience analysisPIXEL / GA4 / CONVERSION TRACKING AUDITPRODUCT FEED & CATALOG QUALITY REVIEWCART ABANDONMENT & CHECKOUT FRICTION REVIEWBUDGET EFFICIENCY & CAMPAIGN STRUCTURE EVALUATION

2. Approach

We rebuilt the growth stack end-to-end. First, we implemented GA4, Google Ads conversions, Meta CAPI, and full Shopify event tracking for clean attribution. Then we rolled out a layered media system across Google (Performance Max, Search—brand & non-brand, YouTube) and Meta (Advantage+ Shopping, dynamic remarketing, prospecting). SEO foundations (technical fixes, category/page intent mapping) and e-commerce enhancements (feed optimization, PDP improvements, high-intent FAQs) amplified performance. Location extensions and call/WhatsApp CTAs supported store traffic.

FIXED & OPTIMIZED META CAPI + SHOPIFY/GA4 INTEGRATIONLAUNCHED DYNAMIC RETARGETING (VIEW/ADD-TO-CART/BROWSE ABANDONERS)BUILT NEW AUDIENCE SEGMENTS: GIFT BUYERS, LUXURY, BRAND ENTHUSIASTS, LOOKALIKESOPTIMIZED GOOGLE SEARCH FOR HIGH-INTENT & BRAND TERMS; SCALED PMAXSEO SPRINTS: TECHNICAL CLEANUP, COLLECTION SCHEMA, INTERNAL LINKINGCREATIVE SYSTEM: LIFESTYLE + CLOSE-UPS, UGC, SEASONAL GIFTS, BUNDLES

3. Solution

Within a sustained program (3+ years, Jordan), Time Center Jordan’s campaigns became reliably profitable and scale-ready. Accurate data + retargeting + refined keyword/creative strategy turned ad spend into consistent revenue and boosted store demand.

22.2x+ ROAS across Meta & Google Ads2.7% conversion rate on e-commerceIMPROVED CONVERSION TRACKING ACCURACYSUSTAINABLE CAMPAIGN STRUCTURE FOR LONG-TERM SCALING