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Our Numbers with this client

% 0

Conversion Rate

+ 0

ROAS

+ 0 %

CTR

Main Challenge

Company

Lack of online orders

ROAS Less Than 2X

Yves Rocher Jordan – French skin care, cosmetics and perfume company.

Boost online and Offline sales through meta ads (Facebook and Instagram) by reaching high-intent customers across Jordan.

Business Objective

Major cities in Jordan including Amman, Irbid, Zarqa and Salt.

Demographics

Services Provided

Yves Rocher Jordan, the renowned botanical beauty brand, partnered with our team to launch and scale their direct online sales in the Jordanian market. By implementing a targeted Meta Ads strategy across Facebook and Instagram with a direct sales objective, we focused on converting their audience into customers. A key part of our success was the precise implementation and configuration of the Meta Pixel, enabling accurate tracking, optimization, and measurement of online orders. The result? A streamlined, high-converting sales funnel that effectively reached beauty-conscious customers across the kingdom.

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PROCESS

What i did to turn ROAS from less than 2X to more than 5.8X

1. Problem

Yves Rocher Jordan aimed to establish a strong direct-to-consumer sales channel in Jordan but lacked a structured and measurable digital advertising foundation. Without proper tracking, they were unable to attribute sales, understand customer behavior, or optimize their ad spend effectively. The primary challenge was to launch a performance-driven sales strategy from the ground up, ensuring every dollar spent could be traced to a reliable return.

INITIAL LACK OF SALES-DRIVEN AD STRATEGYNO RELIABLE CONVERSION TRACKING OR PIXEL IMPLEMENTATIONINABILITY TO MEASURE ROAS OR OPTIMIZE FOR PERFORMANCEUNTAPPED POTENTIAL ACROSS META'S PLATFORMS IN JORDAN

2. Approach

Our strategy began with building a rock-solid technical foundation. We implemented and configured the Meta Pixel across Yves Rocher Jordan's website to accurately track purchases and key customer actions. Using this new data stream, we designed and launched targeted Meta campaigns on Facebook and Instagram with a dedicated sales objective. Campaigns were structured to reach a broad yet relevant demographic nationwide, leveraging engaging creative assets to drive direct conversions from the brand's audience.

IMPLEMENTED & CONFIGURED META PIXEL FOR ACCURATE ORDER TRACKINGDEVELOPED & LAUNCHED TARGETED META CAMPAIGNS (FACEBOOK & INSTAGRAM)FOCUSED CAMPAIGN OBJECTIVE ON DIRECT SALES CONVERSIONSDEPLOYED NATIONWIDE TARGETING ACROSS JORDANIAN DEMOGRAPHICS

3. Solution

The establishment of a precise tracking and sales-focused advertising framework transformed Yves Rocher Jordan's online presence into a verified sales channel. For the first time, the brand could clearly measure revenue generated from ads, leading to efficient budget allocation and scalable growth. This data-driven foundation unlocked sustainable online revenue and provided the insights needed for future campaign refinement and expansion.

SUCCESSFUL LAUNCH OF MEASURABLE DIRECT-TO-CONSUMER SALES CHANNELACHIEVED CLEAR, TRACKABLE RETURN ON AD SPEND (ROAS)ESTABLISHED A SCALABLE FOUNDATION FOR DIGITAL GROWTHENABLED DATA-DRIVEN BUDGET OPTIMIZATION FOR MAXIMUM EFFICIENCY