TikTok Ads Instagram Ads Snapchat Ads Google Ads

Our Numbers with this client

% 0

Conversion Rate

+ 0

ROAS

+ 0 %

CTR

Main Challenge

Company

Lack of online orders

ROAS Less Than 3X

Mega Hardware – A leading hardware tools retailer known for premium quality products across Jordan.

Boost online sales through the Shopify eCommerce platform by reaching high-intent customers across Jordan.

Business Objective

Major cities in Jordan including Amman, Irbid, Zarqa and Salt.

Demographics

Services Provided

Mega Hardware, one of Jordan’s leading home improvement and tools suppliers, partnered with our team to scale their online sales and maximize return on ad spend. By leveraging a full-funnel strategy across Meta Ads and Google Ads, we focused on capturing high-intent buyers while strengthening brand visibility among DIY enthusiasts and contractors. The result? A powerful 9.1X ROAS and a significant boost in online revenue — turning Mega Hardware’s digital channels into a major sales engine.

Instgram AdsGoogle Shopping AdsGoogle Search AdsFacebook Ads

PROCESS

What i did to turn ROAS from less than 3X to more than 9.1X

1. Problem

Mega Hardware was investing in Meta and Google Ads but wasn’t seeing efficient returns — their ROAS was stuck around 3X. Despite strong traffic from paid campaigns, many users were dropping off after adding items to their cart. The goal was to identify why sales weren’t scaling, optimize tracking accuracy, and recover lost revenue from abandoned carts.

Ad account & audience analysisPixel and conversion tracking auditCart abandonment behavior reviewBudget efficiency and campaign structure evaluation

2. Approach

We restructured both Meta and Google Search campaigns with a focus on data accuracy and smarter targeting. By fixing the Meta pixel integration with Shopify, we ensured precise conversion tracking. Then, we introduced multiple audience layers — from broad prospecting to dynamic retargeting — to re-engage high-intent users and drive them back to complete their purchases.

Fixed and optimized Meta Pixel with Shopify integrationLaunched dynamic retargeting for abandoned cartsCreated new audience segments for testing and lookalikesOptimized Google Search campaigns for high-intent keywords

3. Solution

Within a short period, Mega Hardware’s campaigns became highly efficient and conversion-focused. The combination of precise tracking, retargeting, and refined keyword targeting led to a ROAS increase from 3X to 9.1X. This data-driven optimization turned their ad spend into consistent profit, setting a scalable foundation for continued online growth.

9.1X ROAS achieved on Meta & Google AdsSignificant drop in abandoned cartsImproved conversion tracking accuracySustainable campaign structure for long-term scaling