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Our Numbers with this client
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Main Challenge
Company
Lack of Leads
Cost of Message is High
Thiqa Education – is a leading educational platform offering private tutoring and shadow teacher services across UAE and KSA.
increase leads to register with the educational courses for students
Business Objective
Major cities in UAE including Dubai, Sharjah, Abu Dhabi and AlAin.
Demographics
Thiqa Education, a distinguished educational institution in the UAE, partnered with our team to increase course registrations and connect with prospective students through targeted digital outreach. By implementing a strategic lead generation campaign using Instagram Messages Ads, we focused on engaging students and parents directly, guiding them through the enrollment journey in a personalized and efficient manner. The result was a consistent flow of high-quality leads and increased registrations—turning Instagram into a direct channel for student recruitment and community growth.
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PROCESS
How We Drove Qualified Course Registrations Through Targeted Conversation Ads
1. Problem
Thiqa Education was struggling to reach and convert their core audience—UAE-based students and their parents—using traditional advertising methods. Their outreach lacked personalization and direct engagement, resulting in low registration rates and inefficient use of their marketing budget. The goal was to create a targeted, conversational approach that would capture high-intent leads and guide them seamlessly into the enrollment process.
INEFFICIENT AND IMPERSONAL LEAD GENERATION METHODSDIFFICULTY REACHING PARENTS AND DECISION-MAKERS DIRECTLYLOW CONVERSION RATES FROM INTEREST TO REGISTRATIONNO INTEGRATED CROSS-PLATFORM TARGETING STRATEGY
2. Approach
We developed a multi-platform conversational advertising strategy focused on initiating direct dialogue with parents and students. Using Instagram Messages Ads, we launched personalized outreach campaigns, complemented by targeted Google Search Ads to capture high-intent search behavior. We built detailed audience segments combining demographic, interest, and behavioral targeting, with specific retargeting sequences to re-engage interested prospects.
LAUNCHED INSTAGRAM MESSAGES ADS FOR DIRECT CONVERSATIONAL OUTREACHIMPLEMENTED GOOGLE SEARCH ADS TO CAPTURE HIGH-INTENT EDUCATION-RELATED QUERIESDEPLOYED ADVANCED TARGETING BY INTEREST, BEHAVIOR, AND PARENTAL DEMOGRAPHICSBUILT RETARGETING SEQUENCES TO NURTURE PROSPECTS THROUGH THE ENROLLMENT JOURNEY
3. Solution
The personalized, multi-touch approach transformed Thiqa Education’s lead generation into a consistent and high-converting system. By engaging parents and students through direct messaging and intent-based search campaigns, we significantly increased the volume and quality of course inquiries. This led to a measurable rise in completed registrations and established a scalable model for ongoing student recruitment in the UAE market.
OVER 1,500 DIRECT MESSAGES GENERATED FROM TARGETED CONVERSATION ADSOPTIMAL FREQUENCY CAPPING OF 3.2 TO MAXIMIZE REACH WITHOUT AD FATIGUEHIGHER ENGAGEMENT RATES THROUGH PERSONALIZED MESSAGINGINCREASED VOLUME OF QUALIFIED LEADS AND REGISTRATIONS
Proven Results
