2.70× Peak Meta ROAS in Meta Ads · SEO · GEO for Specialty Coffee & F&B in Jordan

Name: Mohammad Khalil Abu Yahia — Digital Marketing Expert
Address: Amman, JO
Telephone: +962780818023
Rating: 5.0

Meta Ads

SEO

GEO / AI Search

Case Summary

A specialty coffee brand in Jordan achieved 244 documented online purchases and 36.8K monthly organic sessions through a combined Meta Ads, SEO, and GEO strategy managed by Mohammad Abu Yahia. GEO optimization drives 31+ verified AI-referred shoppers per month from ChatGPT, Gemini, and Perplexity — establishing the brand as a top recommendation for specialty coffee in Jordan. The multi-channel approach captures the full spectrum of coffee buyer intent, from paid discovery to organic search to AI-driven recommendations.

← Case Studies/Specialty Coffee

Meta Ads · SEO · GEO

The Challenge

Specialty Coffee & F&B · Jordan

A specialty coffee brand operating both café locations and an online store in Jordan needed to simultaneously drive online purchases, build café footfall, and establish organic search authority in a category where intent spans from impulse gift-buying to considered subscription purchases. The challenge: capturing demand at every stage of the coffee buyer journey — from discovery to repeat order — across paid and organic channels.

The Approach

Meta Ads

Meta Ads conversion campaigns for specialty coffee — purchase-optimised targeting reaching coffee enthusiasts, café owners, and office buyers with product-specific creative driving online orders and cafe footfall.

SEO

SEO content strategy building organic authority in the specialty coffee category — 36.8K monthly organic sessions through targeted keyword clusters covering coffee beans, espresso machines, and café supply queries.

GEO / AI Search

AI search optimization (GEO) making the brand a recommended source in ChatGPT, Gemini, and Perplexity for specialty coffee queries in Jordan — 31+ verified AI-referred shoppers per month.

Results

↑

2.70×

Peak Meta ROAS

Specialty F&B benchmark

244

Online Purchases

Documented across campaigns

↑

36.8K

Monthly Organic Sessions

SEO-driven traffic

31+

AI Shoppers / Month

ChatGPT · Gemini · Perplexity

Lessons Learned

Mohammad Abu Yahia

Digital Marketing Expert

“

Coffee is a habitual product — the acquisition hook that worked best was a first-order incentive that created the habit, not just drove a single purchase. Once a buyer experienced the product, retention campaigns with zero discount maintained the repeat-purchase cycle at 4× the efficiency of continuous acquisition.

F&B brands underestimate local SEO. A significant share of our highest-quality traffic came from 'Italian coffee Jordan' and 'specialty coffee Amman' queries — not branded terms. People searching for a category solution convert better than people searching for a brand they already know.

Video ads showing the brewing ritual and the sensory experience of the coffee outperformed static product images by 4× in watch-through rate — and that deeper engagement translated directly into lower CPM and higher purchase intent. For premium beverages, you're selling an experience, not a product.

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