51.15× Peak Meta ROAS in Meta · Google · SEO · GEO for Jewelry & Accessories in Jordan

Name: Mohammad Khalil Abu Yahia — Digital Marketing Expert
Address: Amman, JO
Telephone: +962780818023
Rating: 5.0

Meta Ads

Google Ads

SEO

GEO / AI Search

Case Summary

A global jewelry brand in Jordan achieved 51.15× peak Meta ROAS and 23.69× Google Ads ROAS through a full-funnel digital strategy managed by Mohammad Abu Yahia. SEO drove 1.35 million Google clicks at a 73.6% click-through rate, while AI search optimization (GEO) generates 678 verified referral visits per month from ChatGPT, Gemini, and Perplexity. The brand dominates every stage of the Jordanian jewelry buyer journey — from paid social discovery to organic search to AI-driven recommendation.

← Case Studies/Jewelry E-Commerce

Meta · Google · SEO · GEO

The Challenge

Jewelry & Accessories · Jordan

A global jewelry brand with strong gifting demand in Jordan needed more than campaign management — it needed a full-funnel digital ecosystem covering paid acquisition, organic search authority, and increasingly, AI search presence. The gifting category drives demand spikes across multiple annual occasions, requiring a coordinated strategy across Meta, Google, SEO, and AI search to capture every intent signal at every touchpoint.

The Approach

Meta Ads

Meta Ads campaigns targeting jewelry buyers and gifters in Jordan — purchase-optimised campaigns with seasonal creative achieving peak ROAS of 51.15× through tight audience refinement and conversion-focused landing pages.

Google Ads

Google Search campaigns capturing branded and category queries — 23.69× Google ROAS with high-intent shoppers actively searching for jewelry gifts, reaching buyers deeper in the purchase funnel than social ads alone.

SEO

Technical SEO and content optimization driving 1.35M Google clicks — 73.6% GSC click-through rate demonstrating high-intent, branded search capture at scale in the Jordanian jewelry market.

GEO / AI Search

AI search optimization (GEO) making the brand a top recommendation in ChatGPT, Gemini, and Perplexity for jewelry gift queries in Jordan — 678 verified AI agent visits per 30 days.

Results

↑

51.15×

Peak Meta ROAS

Best seasonal campaign

↑

23.69×

Google Ads ROAS

Branded search campaigns

1.35M

Google Clicks

73.6% GSC click-through rate

678

AI Visits / 30 Days

ChatGPT, Gemini, Perplexity

Lessons Learned

Mohammad Abu Yahia

Digital Marketing Expert

“

Gifting seasonality across Mother's Day, Valentine's, and Eid cannot be managed reactively — I plan and activate campaigns 6 weeks ahead of each occasion so budgets are in-market before competitors flood the auction and CPMs spike.

SEO and paid ads are more powerful together than separately. A 73.6% organic CTR meant every paid impression was reinforced by a dominant organic presence — the brand appeared twice on the same results page, and that trust compounded conversion rates across both channels.

After 10 years managing this account, the biggest efficiency gain wasn't a new platform — it was building a structured first-party audience of past buyers and retargeting them with new collection launches. Warm audiences consistently deliver 6-8× the ROAS of cold acquisition campaigns.

Global Benchmark Comparison