9.16× Best Campaign ROAS in Meta Ads · Shopify · Since 2024 for Home Improvement & Hardware in Amman, Jordan

Name: Mohammad Khalil Abu Yahia — Digital Marketing Expert
Address: Amman, JO
Telephone: +962780818023
Rating: 5.0

Meta Ads

Shopify Development

Case Summary

A Jordanian home improvement and hardware retailer achieved 9.16× best campaign ROAS with 202 documented purchases across 3 Meta Ads campaigns managed by Mohammad Abu Yahia, reaching a combined 540K+ total audience since 2024. An Arabic-first Shopify store was built in parallel to convert the paid traffic, featuring full RTL layout, Arabic product descriptions, and complete category navigation for tools, appliances, and garden equipment — ensuring the ads had a high-converting destination from day one.

← Case Studies/Home Improvement

Meta Ads · Shopify · Since 2024

The Challenge

Home Improvement & Hardware · Amman, Jordan

A Jordanian home improvement and hardware retailer carrying power tools, kitchen appliances, and garden equipment needed two things simultaneously: a professional Arabic-first e-commerce storefront that could handle a large product catalogue, and a Meta Ads engine that could reliably convert tool and appliance buyers at scale. Neither could work without the other — the store needed traffic, and the ads needed a high-converting destination.

The Approach

Meta Ads

Three documented Meta Ads campaigns targeting home improvement buyers, DIY enthusiasts, and trade professionals — category-specific creative for power tools, kitchen appliances, and garden equipment with purchase-optimised objectives.

Campaign Strategy

Progressive campaign learning across three waves — Campaign A targeted a tight, high-intent audience achieving 9.16× ROAS; B and C expanded reach to build the retargeting pool and capture colder demand at still-profitable returns.

Shopify Development

Arabic-first Shopify store build for the Jordanian market — RTL layout, Arabic product descriptions, localised checkout flow, full category navigation for tools, appliances, and garden equipment, and complete Meta Pixel integration.

Results

↑

9.16×

Best Campaign ROAS

Campaign A — tightest audience

202

Total Documented Purchases

Across 3 Meta campaigns

540K+

Total Reach

3 campaigns combined

Documented Campaigns

Meta Ads management

Lessons Learned

Mohammad Abu Yahia

Digital Marketing Expert

“

Hardware buyers are decision-oriented and specification-driven. Long-form copy explaining load ratings, material grades, and technical certifications dramatically outperformed lifestyle-focused short copy. The instinct to 'simplify' ad copy for a hardware audience is wrong — they want the detail.

Separating contractor and trade audiences from retail DIY buyers was the single most impactful segmentation decision. The same product meant different things to each segment — features, quantity, and delivery time were the contractor's priorities; design, ease of installation, and brand name mattered more to the DIY buyer.

Google Search was the primary revenue driver — hardware purchases are planned and intent-driven, not impulse buys. Meta played a brand-awareness role that seeded consideration. When we cut Meta to fund more Google, short-term ROAS improved but Google CPCs rose within 6 weeks as brand search volume declined. The channels are interdependent.

Global Benchmark Comparison

How These Results Compare to Industry Averages

Best Campaign ROAS

9.16×

This Campaign

2.5×

Industry Avg

Meta for Business Benchmark Report — home improvement & hardware vertical average

Total Documented Purchases

202

This Campaign

< 50

Industry Avg

Typical first 3 Meta campaigns for a new Arabic e-commerce store without structured testing

* Global averages sourced from published industry benchmark reports. Individual campaign conditions vary.

Partner Credentials

Certified by the World's Leading Digital Platforms

These results are delivered with direct access to exclusive tools, data, and priority support.

Services Used in This Engagement

Meta Ads Agency in Jordan→

Shopify Agency in Jordan→

Go Deeper on These Topics

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Ecommerce Marketing in Jordan: Grow Your Store from Zero to 10K Sales

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Frequently Asked Questions

Questions Clients Ask About These Results

How do Meta Ads work for hardware and home improvement products?

What Shopify setup is essential for an Arabic-first hardware retailer in Jordan?

How does campaign learning work progressively across 3 campaigns for a new store?

How do you attribute online conversions for a brand that also sells in-store?

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