5.04× Peak Campaign ROAS in Meta Ads · Shopify for Home Décor & Interiors in Jordan

Meta Ads

Shopify

Case Summary

A home décor e-commerce brand in Jordan achieved 5.04× peak Meta ROAS and a 3.56× blended ROAS through Meta Ads management and Shopify optimization by Mohammad Abu Yahia. The documented $8.12 average cost per purchase demonstrates profitable paid acquisition across both impulse-purchase décor items and considered-purchase furniture. International multi-currency checkout was implemented to capture purchasing from buyers across the wider region.

← Case Studies/Home Décor E-Commerce

Meta Ads · Shopify

The Challenge

Home Décor & Interiors · Jordan

A home décor e-commerce brand operating in a competitive visual category needed to convert social media browsers into paying customers — while keeping acquisition costs low enough to maintain margin on a range of furniture and décor items at varying price points. The challenge was building a paid media engine that could efficiently serve both impulse-purchase décor items and considered-purchase furniture.

The Approach

Meta Ads

Meta Ads campaigns targeting home décor buyers and interior enthusiasts — product catalogue ads for retargeting, collection-specific creative, and purchase-optimised campaigns driving qualified traffic to the store.

Shopify

Shopify store optimization for international multi-currency purchasing — streamlined checkout, collection architecture for home décor categories, and full Meta Pixel integration closing the ad-to-purchase loop.

Audience Targeting

Layered audience strategy combining interest targeting, custom audiences from store visitors, and lookalike modeling from past purchasers — driving down cost per purchase progressively across campaigns.

Results

↑

5.04×

Peak Campaign ROAS

Best performing campaign

3.56×

Blended ROAS

Across all campaigns

$8.12

Cost per Purchase

Documented average CPP

Multi

Currency Checkout

International purchasing enabled

Lessons Learned

Mohammad Abu Yahia

Digital Marketing Expert

“

Home décor is a high-consideration purchase with a long research cycle. The funnel must be built in sequence — prospecting audiences who recently moved, renovated, or engaged with interior design content; then retargeting by category engagement; then converting with product-specific campaigns. Sending cold traffic directly into a purchase campaign for home décor consistently wastes budget. Respecting each funnel stage produces dramatically lower blended CPA.

Room-type content segmentation was a major discovery. Visitors who engaged with bedroom content got retargeted with bedroom products; living room browsers saw living room collections. This relevance-driven retargeting lifted conversion rate by 28% versus random catalog retargeting — and the implementation was a simple feed segmentation.

Properly configured abandoned-cart recovery — timed email sequences plus Meta retargeting with the exact abandoned product — recovered 18% of abandoned carts. That's more revenue than we generated from any single new campaign launch. Retention plumbing pays better than acquisition headlines.

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