25.67× Peak Meta ROAS in Meta · Snapchat · Google · Shopify for Fashion Watches in Jordan

Meta Ads

Snapchat Ads

Google Ads

Shopify

Case Summary

A Swiss fashion watch brand in Jordan achieved 25.67× peak Meta ROAS and 18.76× Snapchat ROAS through a four-channel strategy managed by Mohammad Abu Yahia across Meta, Snapchat, Google, and Shopify. Snapchat campaigns delivered 74.4 million impressions to the brand's core 18–34 fashion audience, while Google Ads captured branded search demand at a 29.15% click-through rate. Unified pixel architecture across all four channels ensured accurate attribution without cannibalization.

← Case Studies/Fashion Watches

Meta · Snapchat · Google · Shopify

The Challenge

Fashion Watches · Jordan

A Swiss fashion watch brand with strong youth appeal in Jordan needed a cross-platform strategy that could simultaneously capture gifting intent on Meta, reach trend-conscious 18–34 buyers on Snapchat, and convert branded search demand on Google — all while maintaining consistent attribution accuracy across a single Shopify storefront. Running four channels without overlap or attribution cannibalization required unified strategy and precise pixel architecture.

The Approach

Meta Ads

Meta Ads campaigns for a fashion watch brand driving documented purchases with 25.67× peak ROAS — collection-specific creative, purchase-optimised objectives, and seasonal gifting activations aligned to Jordan's key occasions.

Snapchat Ads

Snapchat Ads delivering 74.4M impressions and 18.76× ROAS — Snapchat's fashion-forward 18–34 demographic is a natural fit for the brand's playful, design-led product range, driving both awareness and direct purchase conversions.

Google Ads

Google Ads campaigns capturing branded and category search queries — 29.15% click-through rate demonstrating strong brand demand capture from users actively searching the brand and its collections.

Shopify

Shopify store integration with full e-commerce functionality — product catalogue management, collection launches, and complete multi-platform pixel integration ensuring accurate attribution across Meta, Snapchat, and Google.

Results

↑

25.67×

Peak Meta ROAS

Best campaign performance

↑

18.76×

Snapchat ROAS

Fashion watch category

74.4M

Snapchat Impressions

Fashion-forward audience

29.15%

Google CTR

Strong branded demand

Lessons Learned

Mohammad Abu Yahia

Digital Marketing Expert

“

Snapchat unlocked a buyer segment Meta couldn't efficiently reach — under-25 fashion buyers responded to swipe-up story ads with a 40% lower cost-per-click than Meta for that same demographic. Every multi-platform brand should audit whether their youngest buyer segment is actually reachable on their current channel mix.

Running 4 platforms simultaneously forced me to build a proper attribution model. Last-click under-credited Meta's awareness role and over-credited Google's capture role. Switching to view-through attribution completely changed how I allocated budget — Meta's contribution was much larger than last-click suggested.

Running 4 platforms simultaneously forced strict budget discipline. I allocated spend based on measured cost-per-acquisition per platform — not industry assumptions about which channel 'should' lead. Whichever platform delivered the lowest CPA for a given audience segment received more budget, regardless of its reputation or size. This evidence-based reallocation compounded ROAS improvements quarter over quarter.

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