Campaign Screenshot
Regional Breakdown
Purchase Value Summary
Result Analysis
This TikTok Ads sales campaign delivered a 4.89× purchase ROAS across Saudi Arabia in May 2025 — 50,482 SAR in documented purchase value on 10,320 SAR in spend, with 949 conversions at 10.88 SAR cost-per-conversion. The regional breakdown confirms near-total Saudi concentration: all conversions landed in-kingdom, led by Ar Riyad (329), Makkah Al Mukarramah (230), Eastern Region (163), Al Madinah (62), and Aseer (34) — a clean distribution across Saudi Arabia's five most populous economic hubs. At 0.95% CTR across 1.58M impressions with a 0.69 SAR CPC, the campaign ran efficiently for a video-first platform: TikTok's in-feed placement delivered high-volume reach at low CPM while purchase-event optimisation funnelled budget toward the converting subregions. The cost-per-conversion trend dropped 90% over the course of the month, confirming TikTok's algorithm rapidly learned the highest-converting audience segments once purchase signals accumulated.
What Drove the Result
Purchase-event optimisation with 949 conversions gave TikTok's algorithm enough signal to self-select the most profitable subregions — Riyadh and Makkah dominated because that's where buyers concentrated.
0.69 SAR CPC across 1.58M impressions confirms the video creative hit native TikTok format correctly — low-friction in-feed content that users engaged with rather than scrolled past.
90% drop in cost-per-conversion across the month: the algorithm front-loaded spend while learning, then compounded efficiency as purchase signals accumulated — a pattern unique to well-structured TikTok campaigns.
Geographic concentration across KSA's top five economic hubs (Riyadh, Makkah, Eastern Region, Madinah, Aseer) reflects both audience quality and geo-bid alignment to the highest-purchase-intent regions.
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