Campaign Screenshot
Audience Demographics
Result Analysis
This Meta Ads sales campaign delivered a 26.64× purchase ROAS with 235 documented conversions at $6.84 CPA — strong volume efficiency for a mid-ticket product. The 61% female audience (CPR $6.75) marginally outperformed the 39% male segment (CPR $6.88), with near-parity confirming the creative and product resonated evenly across genders. The 25–34 bracket dominated conversions for both groups, with women in that cohort alone accounting for the single largest conversion cluster. Solid secondary conversion activity in 18–24 and 35–44 indicates broad funnel depth — not a one-bracket campaign. At 235 purchases and sub-$7 CPA, this campaign demonstrates what consistent audience layering and purchase-event optimisation deliver at scale.
What Drove the Result
Broad but precise audience structure that activated multiple age cohorts simultaneously — 18–24, 25–34, and 35–44 all converted.
Near-equal CPR across genders ($6.75 women vs $6.88 men), confirming creative neutrality and efficient delivery by Meta's algorithm.
Purchase-event bidding with enough conversion volume (235 purchases) for the algorithm to self-optimise toward the lowest-cost buyers.
Women 25–34 as the primary converting segment — the campaign leaned into this signal without abandoning the broader audience.
Want results like this?
Let's talk about your campaigns. No pitch — a direct conversation about what's achievable for your brand.