Campaign Screenshot
Audience Demographics
Result Analysis
This Snapchat Ads sales campaign ran for nearly five years — Nov 2021 through Aug 2026 — and sustained an 11.96× purchase ROAS across 64.5M paid impressions, 140K clicks, and 5.87M two-second video views. The campaign breakdown shows a disciplined tiered architecture: the dominant set delivered 188 purchases at $5.32 CPR on 23.7M impressions at an exceptionally low $0.04 eCPM — indicating deep audience alignment that Snapchat's algorithm refined over time. Secondary sets held CPRs between $4.76 and $13.79, while add-to-basket campaigns (370 basket adds at $1.03, 543 adds at $0.18) ran in parallel to feed remarketing funnels. The $0.04–$0.18 eCPM range across top-performing sets confirms that long-running, signal-rich campaigns earn significantly lower delivery costs than cold campaigns — a compounding advantage that only comes from sustained investment and consistent creative performance.
What Drove the Result
Five years of accumulated purchase signals — Snapchat's algorithm had deep behavioural data to target buyers efficiently, keeping the top campaign's eCPM at $0.04.
Dual-funnel architecture: purchase-optimised campaigns ran alongside add-to-basket sets, feeding remarketing pools that converted fence-sitters at near-zero eCPM.
Tiered campaign structure with CPRs from $4.76 to $13.79 allowed budget to concentrate on the most efficient sets without abandoning reach.
Ultra-low eCPMs ($0.04–$0.13 across top sets) are the compounding dividend of long-term creative consistency — new campaigns cannot replicate this cost base on day one.
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