Google Ads vs Meta Ads
- Google handles 93% of Jordan’s searches (Source: StatCounter).
- 4.8M+ Jordanians use Facebook/Instagram monthly (Meta), with Amman driving 60% of social ad engagement.
1. Google Ads Amman: Dominate Search for High-Intent Buyers
Why Google Ads Work for Sales
- Targets users actively searching for keywords like “best digital marketing Amman” or “buy laptops Jordan.”
- 72% of clicks go to the top 3 paid ads (WordStream).
2. Meta Ads Amman: Engage Audiences on Social Media
Why Meta Ads Work for Branding & Retargeting
- Hyper-target users in Amman, Irbid, or Zarqa by age, interests, and behavior.
- Ideal for visual niches (fashion, food, beauty) via Instagram Reels or Stories.
3. Direct ROI Comparison: Google Ads Amman vs. Meta Ads Amman
Google Ads Strengths
- Higher conversion rates for transactional searches (e.g., “hotels in Amman”).
- Faster leads: Immediate visibility for urgent buyers.
4. How to Choose the Right Platform
Pick Google Ads Amman If…
- You sell high-value products/services (e.g., real estate, courses).
- Your audience searches in Arabic/English on Google.
5. Boost ROI with Hybrid Campaigns
Amman Success Formula
- Use Google Ads for high-intent keywords (“Amman SEO services”).
- Retarget those visitors with Meta Ads on Instagram/Facebook.
- Track cross-platform ROI with Google Analytics 4 + Meta Pixel.
For Google Ads Amman, win high-intent buyers searching in Arabic/English. For Meta Ads Amman, engage Amman’s youth with visual storytelling. Combine both for maximum ROI.
Contact our Google & Meta Ads agency in Amman to launch your revenue-driving campaigns today!