The Ultimate Guide to Social Media Marketing in Jordan
- 5.2M+ Jordanians use social media daily (Source: DataReportal).
- 68% of Amman businesses generate leads via Instagram/Facebook (Jordan Chamber of Commerce).
1. Facebook Marketing: King of Jordan’s Boomer & Gen X Audience
Why Facebook Works for Sales
- 4.8M+ users in Jordan—ideal for targeting 35–55-year-olds in Amman, Aqaba, and Irbid.
- Top industries: Real estate, healthcare, education.
2. Instagram: The Go-To Platform for Amman’s Youth & Visual Brands
Why Instagram Dominates
- 2.9M+ users in Jordan, mostly 18–34-year-olds in cities like Amman and Zarqa.
- Top niches: Fashion, food, beauty, fitness.
3. Snapchat: Jordan’s Secret Weapon for Gen Z & Real-Time Engagement
Why Snapchat Rules for Youth
- 2.1M+ active users in Jordan, primarily 13–24-year-olds in Amman (Source: Snap Inc.).
- 88% of Jordan’s Gen Z uses Snapchat daily for Stories and Filters
How to Choose the Right Platform
Match Your Business Goals
- Facebook: Best for B2B, older demographics, and lead forms.
- Instagram: Ideal for B2C visuals, Amman’s youth, and influencer collabs.
- Snapchat: Perfect for Gen Z engagement, real-time promotions, and local geofilters.
For social media marketing in Jordan, Facebook builds trust with older audiences, Instagram drives sales for Amman’s youth, and Snapchat dominates Gen Z with viral, real-time engagement. Use Arabic creatives, geofilters, and platform-specific ads to turn followers into paying customers.