1. Use SEO:
Before you start advertising your online business, think about how most people find pages on the Internet. Do they usually go to the address bar and type in an exact URL? Not exactly.
That means that you can start by simply optimizing your website’s content pages to appear in search results — in other words, you can perform Search engine Optimization.
To do that, include some written content on each of your product or service pages. By including a textual description of what you offer, you can incorporate your desired keywords to attract more traffic.
2. Utilize the power of social media:
As mentioned earlier, one of the biggest benefits of the Internet is the fact that it is home to a massive audience. If you want to reach all those people in a more direct way, social media is a great online business advertising method to consider.
But social media is more than that. Unlike a podium, social media gives you the chance to interact with individual users directly. When someone asks a question, you can respond, and when someone posts a good review, you can thank them personally for it.
3. Try pay-per-click (PPC) advertising:
When you first thought about how to advertise your online store, you may not have imagined SEO or social media. You probably pictured the ads that appear at the top of Google search results or in the margins of websites.
Still wondering how to advertise your online store? MKY can help
MKY is here to help. We’ve served in the digital marketing industry over 100 clients, and we’d love to bring that experience to your business.