Campaign Screenshot
Audience Demographics
Result Analysis
This Snapchat Ads sales campaign accumulated 323M+ paid impressions, 1.7M clicks, and 19.3M two-second video views over nearly six years — sustaining a 9.85× purchase ROAS throughout. The campaign-level breakdown reveals a wide cost-per-result range ($9.42–$127.80), characteristic of a well-structured account testing multiple audience layers: high-volume campaigns with ultra-low eCPMs ($0.05–$0.14) drove the bulk of impressions and purchases at scale, while selective premium placements captured higher-intent segments. The top campaign alone delivered 116 purchases at $17.24 CPR across 22M impressions — the single most efficient large-scale result. At 0.53% CTR across 323M impressions, this is a brand-and-conversion hybrid: video creative built recall at scale while purchase-event optimisation drove the ROAS.
What Drove the Result
Six years of continuous optimisation — accumulated purchase signals allowed Snapchat's algorithm to self-select the highest-converting placements automatically.
Tiered campaign architecture: ultra-low eCPM sets ($0.05–$0.14) ran alongside premium placements, keeping blended CPR competitive while maintaining massive reach.
Video-first creative built for Snapchat's native full-screen format — 19.3M two-second views confirm strong hook performance that feeds the lower-funnel conversion rate.
323M impressions at sustained 0.53% CTR demonstrates the creative did not fatigue: Snapchat's audience engaged consistently over a multi-year run.
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