Campaign Screenshot
Audience Demographics
Result Analysis
This Meta Ads sales campaign delivered a 51.15× purchase ROAS with 232 documented conversions at just $1.55 CPA — driven by a female-skewed audience (76% women) concentrated in the 18–34 age bracket. The cost-per-result was effectively equal across genders ($1.54 women vs $1.61 men), confirming the creative resonated broadly. The ultra-low CPA relative to purchase value points to tight audience segmentation and a product-market fit that required minimal waste spend to convert. Results like this are achievable when ad creative, audience layering, and bid strategy are aligned with the highest-converting products in the catalogue.
What Drove the Result
Precise interest and lookalike audience layering that pinpointed high-intent buyers aged 18–34 in Jordan.
Creative tailored to the dominant 76% female audience segment, matched to products with strong gifting appeal.
Conversion-optimised campaign structure with purchase-event bidding, minimising impressions on non-buyers.
Remarketing stack recapturing browse-abandoners — a key lever when CPA is already sub-$2.
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