Campaign Screenshot
Audience Demographics
Result Analysis
A high-end product Meta Ads sales campaign achieved a 28.13× purchase ROAS with a $49.99 cost per purchase — strong efficiency for a premium-priced item. The 63% female audience (CPR $45.65) outperformed the 38% male segment (CPR $56.14), with the 25–34 bracket driving the majority of conversions across both genders. The 35–44 and 45–54 female cohorts also converted meaningfully, confirming broad purchase intent among adult women. At this CPA level for a high-end product, the campaign structure prioritised quality over volume — targeting buyers already in-market, not top-of-funnel discovery.
What Drove the Result
Premium-product audience segmentation focused on in-market buyers rather than broad reach.
Women 25–44 identified as the core converting cohort — creative and placements matched accordingly.
Purchase-event optimisation ensuring budget concentrated on the highest-value conversion actions.
CPR discipline: female segment held at $45.65 vs male $56.14, keeping blended CPA tight for a high-ticket item.
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