Campaign Screenshot
Audience Demographics
Result Analysis
This Meta Ads sales campaign delivered a 23.28× purchase ROAS with 103 documented conversions at $3.03 CPA — strong efficiency at a mid-range cost per purchase. The 65% female audience (CPR $3.07) performed near-equally to the 31% male segment (CPR $2.92), confirming the creative resonated across genders. The 18–24 and 25–34 brackets drove the bulk of conversions for both groups, with women aged 18–24 and 25–34 forming the largest individual clusters. The 35–44 and 45–54 female cohorts also converted, showing funnel depth beyond the core youth segment. At 103 purchases and sub-$3.10 CPA, this campaign demonstrates tight audience segmentation and purchase-event optimisation working in concert.
What Drove the Result
Dual-cohort audience structure targeting both 18–24 and 25–34 simultaneously — neither bracket was sacrificed for the other.
Near-gender-neutral CPR ($2.92 men vs $3.07 women) confirms creative and delivery were genuinely balanced, not skewed by algorithm drift.
Purchase-event bidding at sufficient volume (103 conversions) for Meta's algorithm to self-optimise toward the lowest-cost buyers.
Secondary conversions from 35–54 female cohorts indicate strong product-market fit beyond the primary youth target.
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