Campaign Screenshot
Audience Demographics
Result Analysis
This Google Ads Search campaign has compounded over a full decade — from Q3 2016 through Q3 2026 — delivering 2,362.37% ROAS (23×) with 9,050+ conversions across 1.39M clicks and 725K in documented conversion value. The near-total mobile dominance (93% of conversions on mobile, 91.5% of conversion value) confirms the campaign and landing experiences were built mobile-first. Notably, CTR was highest on computers (49.46%) followed by tablets (47.01%) and mobile (46.59%) — meaning desktop users click more often, but mobile converts at higher absolute volume. This asymmetry is a signal of a mature campaign: mobile users already know the brand and arrive with higher intent, while desktop serves as the discovery surface. A decade of quality-score compounding, negative keyword depth, and smart-bidding signals explains how a Search campaign sustains this level of return at scale.
What Drove the Result
Ten years of quality-score compounding and negative-keyword refinement — the account earns better ad positions at lower CPCs every year.
Mobile-first conversion architecture: 93% of purchases arrived on mobile, confirming landing pages and checkout flows were optimised for small screens.
Desktop CTR (49.46%) higher than mobile (46.59%) — desktop drives discovery, mobile drives volume. Smart bidding learned to allocate budget accordingly.
Search intent is purchase-ready intent — this channel consistently out-converts social because users are actively looking, not being interrupted.
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